The new "You"
Comes now a new paradigm based on the old saw: “All politics is local”. In my business, programmers and talk show hosts were forever admonished to stick to local issues in order to attract and keep the audience: the closer to home the scandal or event, the more naturally inclined to listen would be those in closest proximity. Makes sense. A mugging down your street will more likely grab your attention than a drone strike in Yemen or riots in Ukraine.